To be the leading and innovative regulator in the gambling industry.
To regulate the industry in a transparent , fair , equitable and competent manner for the benefit of all stakeholders.
As regulators of the industry, we pursue without compromise the goal that South Africa generally and Gauteng in particular should maintain an impeccable status as a gambling jurisdiction in the world.
We behave in a trustworthy manner where honesty, fairness, mutual respect, equability and transparency are the corner stones of our daily engagements with the people at all levels internal and external to our direct work environment.
We provide our services in a responsible, competent and considerate manner in response to the needs of our stakeholders and the gambling industry in general.
We enable and encourage people to make well informed and responsible decisions through optimal utilisation of resources and information resources.
We accept accountability for our actions and decisions.
We make a conscious effort to embrace opportunities of transformation and diversity in every aspect of our business.
We recognise our employees as our most valuable resource.
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